WOW, A WHOLE PAGE JUST ABOUT ME!
Headshot

Me talking about myself

Hi, I’m Amanda but most people know me as Sam (don’t ask, it’s a saga). I build useful, intuitive digital Franken-monsters with Make.com that hold up better than most people’s willpower in a Kmart clearance aisle.

I dot your I’s, cross your T’s, and quietly sidestep the kind of admin disasters that trigger Fair Work audits and spontaneous HR palpitations.

I reverse-engineer tools, rewrite the manual, and occasionally nudge software just outside its terms of service because making apps behave in ways their developers never intended is basically my love language.

When I’m not elbows-deep in workflows, you’ll find me escaping the city lights with my Canon R7, chasing galaxies and fumbling my way through astrophotography. Still learning, still swearing (and occasionally yelling at clouds) but that’s half the fun.

And when I’m not out of Perth chasing galaxies, I’m usually curled up playing *Plants vs. Zombies: Battle for Neighborville* with the kids. They squeal. I squeal louder. And let's face it, the sunflower in her Gingersun skin? Iconic.

PvZ Gingersun
Like, come on. Just look at her ?

Shutter Shenanigans

Just a few of my favourite sky captures so far.

Values

CORE VALUES

01
Transparency

Ever read a tech manual that felt like it was written by a robot having an existential crisis? Not here. I build systems so clear, even your coffee-deprived Monday morning brain can handle them. Because if you need an interpreter to understand your workflow, we're doing it wrong.

02
Empathy

That eye twitch you get when someone says "it's user error"? I see you. That deep sigh when faced with another "intuitive" system? Been there. I create solutions that work with actual humans, not just the ones who enjoy reading documentation for fun.

03
Connection

Think of your ideal system like that perfect dinner party host - bringing the right people together, keeping conversations flowing, and making sure everyone has what they need. Minus the awkward small talk and questionable appetizers.

04
Simplicity

If your current system needs more interpretations than a modern art exhibit, we've got a problem. I deliver solutions so straightforward, you'll wonder why everything else seems to be playing hard to get. No secret handshakes required.

THE INTERVENTION YOUR BUSINESS NEEDS

So, whether you’re building brands, concrete slabs, or client breakthroughs, your business depends on daily operations. Duct-taping it together with inbox flags and memory is not a system.

I cut through the spreadsheet spaghetti and manual mess to build human-first workflows, automation systems that actually save time and Standard Operating Procedures (SOPs) your team won’t immediately ignore (or roll their eyes at).

I work hands-on and collaboratively to create practical business operations systems that keep your backend humming like a business, not a group project gone rogue.

And yes, Karen, it’s all legal. You can stop clutching your pearls now.

Ready to make your systems run smoother than your morning coffee?

Let's gooooo!